Stage: Blue Room
When old models of earning money in music collapsed with a drop in sales and a low income from music labels, money in the music industry shifted from music to more commercial work, such as advertising and cinema. Technological achievements provide an opportunity to create anywhere in the world, and Anna Lanne was lucky to be a part of this industry.
Creating an art hub Penthouse allowed to exchange different artistic skills with other talented people and work together to realize a unified vision.
Combining people for talent exchange has important advantages: first, it significantly reduces the cost of implementation, which allows you to create more sensual projects, as artists within the community use each other instead of outsourcing. Also, due to the fact that each member of the team is involved, it is possible to achieve greater viral impact. Joint work allows you to realize artistic dreams and inspire others.